Incandescent

Incandescent

WE CHANGED OUR NAME!

Meet Incandescent. New Look, New Name. Same great clothing and amazing staff! As always we are committed to bringing the latest trends in boutique fashion to ladies size 4 to 24. We believe that women of different shapes and sizes should be able to have an unparalleled shopping experience and find outfits that match their own personal style.

Last year I walked by a traditionally straight size store and saw a sign advertising that they carried plus-size clothing. I was so enthralled. Their clothing was cute, some of the cuts fit great and I picked up some fabulous items. I told everyone who asked where I got my new threads and shared the knowledge with my curvy girl friends. Like me they also didn’t know that this store carried plus size. A few months later I went in to try on a fabulous red dress I saw on their website and much to my dismay the plus-size section was reduced to only clearance items. I asked the manager what was up and she told me that the plus size selection was only available online. I HAD A MELT DOWN. I was just short of yelling. I asked her if she had any idea how hard it was to shop for clothing as a fat lady. She told me I should be kinder to myself and again told me about their website. I had a good laugh. As large or as small as I have ever been shopping with a large bottom and thick thighs is tough. I have never not loved myself, though I do have a nefarious relationship with my scale that causes her to stay hidden in the bathroom closet.

The experience with losing a place to shop was a turning point for me. I have been talking about owning my own business. This was my chance to take action and do something I knew I would love with no regrets. A few days later I was out for lunch with one of my life long friends. On the way back to her car she asked me how my job hunt was going and when was I ever going to land that job as an academic. I shrugged (because everyone kept telling me to do something with my education) and said I was not sure it was in the cards. I really wanted to do my own thing. I told her that I wanted to open a plus-size clothing boutique in Halifax. A gentleman stopped in his tracks and turned around and said “You should totally do that! There are no options out there for big women.” #truth It was so encouraging to have a complete stranger encouraging me to move forward with my plan. My friend looked at my and said you should go for it!  And so, I did.