Founded in 1919 as a family business, Peoples Jewellers was the first company in Canada to sell jewellery on a time payment plan. From this modest beginning, the company grew to a national business, and by 1957 was the largest credit jeweller in the British Commonwealth. Today, Peoples Jewellers continues to offer its customer a wide variety of credit programs.
Peoples Jewellers has also become known as “the diamond store” for Canadian consumers. Focused on providing choices to customers who seek excellent value in fine jewellery, Peoples designs much of its jewellery. For example, Peoples developed the exclusive 100-facet Celebration Canadian Diamond™ – mined, cut and polished in Canada.
Peoples always offers the hottest trends. Today, Peoples offers new designer merchandise, styles in titanium and stainless steel Honora® and Mikimoto® pearls enhance our classic and timeless collections. Everyday offerings of the newest styles and trends in watches add to gift collections for both men and women. Expanded offerings in men’s jewellery add to the mix.
Peoples Jewellers is supported by extensive marketing campaigns, with newspaper inserts and television advertising in gift-giving periods. A variety of direct mail campaigns also address the loyal customer base. Peoples Jewellers is the most recognized name in fine jewellery in across Canada.